Stop Throwing Away Juice Pulp! Do This Instead

Stop Throwing Away Juice Pulp! Do This Instead

If you are anything like me when it comes to making homemade juices, it absolutely kills me to fill up my green bin and throw away the pulp leftover from juicing. It feels like I’m throwing away vegetables or fruit that still have nutritional potential, not to mention hard earned money.

The reason we want to take the pulp out of the vegetables when we are juicing is to give the digestive system a break from having to do any work, while the nutrients in the juice are absorbed directly into the bloodstream and go to work feeding our cells.

But the pulp is by no means devoid of nutritional value simply by removing the liquid from it. It has a ton of fibre and other nutrients that are not extracted during the juicing process. Use the following ideas in your own kitchen to get the full benefit of your fruits and vegetables.

Top 7 Ways to Use Juice Pulp and the Best Fruits/Vegetables to Use for Each

  1. Freeze It – Pulp can be stored in freezer bags or glass containers in the fridge or freezer for use later in any of the below ideas. If you don’t have plans of using the pulp within 48 hours then it is best to freeze it immediately.
  2. Crackers – The best pulps to use for crackers are the naturally drier pulps like celery, zucchini, carrot, and sweet potato. Crackers can be made in a dehydrator or in a low temperature oven.  Simply mix the pulp with ground flax seeds and spices and dehydrate until crackers are crunchy and dry.
  3. Soups/Stews – Pulp is great to add to soups and stews as a thickening agent and to give your meal extra fibre. The best options are carrots, celery, parsley, kale or spinach, zucchini, and sweet potatoes.
  4. Homemade burgers/veggie burgers/falafels – This might be my favourite option, because the pulp can be so easily hidden in these patties. It also adds a binding factor to keep the burgers intact as they are cooked. Try using carrot, zucchini, and celery pulp.
  5. Add to muffins – Zucchini or carrot pulp can easily be added to traditional zucchini muffins or carrot cake recipes. For healthier baking look for recipes that are lower in refined sugar, flour and lower in saturated fats.
  6. Smoothies for extra fibre – Fruit or vegetable pulp can easily be hidden in your favourite smoothie recipe. My favourites are zucchini, pineapple, apple and cucumber pulp due to their mild flavours and textures.
  7. Homemade vegetable broth – Just like you would use leftover carrots or celery and onion to make a homemade vegetable broth, do the same with leftover juice pulp. Add a variety of herbs and spices to add an extra kick of flavour to your broth and simmer on low heat. Once cool, strain broth for use. Extra broth can be frozen for use later.

So, before you throw your next batch of juice pulp in the green bin or compost pile, consider the above options to get the full benefit of your produce. 

If I go to the Chiropractor, do I have to go forever?

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Have you ever been adjusted? Or are you terrified of going to a chiropractor because they will make you go forever?

Here, we’re going to break down what chiropractic is, how it can help your body, why you would go in the first place and if there are any legitimate reasons for going ‘forever’.

Let’s start off by explaining what the whole point of chiropractic is.

Your nervous system consists of your brain and spinal cord, which is protected by the bones of your spine. All of the messages that your brain must send to the rest of your body travels through your central nervous system and out to every single cell, tissue and organ in your body to tell it how to function properly and how to heal.

If there are any bones in your spine that have shifted out of position, from injuries, car accidents, falls, sports, stress, sitting on the couch, leaning forward to look at your computer monitor, and any other daily activity that we participate in, the bones put pressure on your nervous system and the messages can’t reach their final destinations to have your body function and heal at 100%.

A chiropractor locates these interferences and adjusts the bones back into place.

So I have to ask you, for how long would you like your nervous system to be free of interference?

Long enough to get you out of pain?
Long enough to allow your body to heal from the flu?
Long enough to prevent cancer, a heart attack, digestive dysfunction?
Or long enough to keep you living a healthy, thriving life through your retirement years?

So you can go to the chiropractor for as long as you’d like to express optimal health. The choice is yours.

[I’m not sure about you, but I’d like my nervous system functioning at 100% forever, so I have a standing appointment with my chiropractor. And I go more often if I ever get sick or run down, to support my nervous system and allow it to help me heal more efficiently and much more quickly.]

But I also have to ask you, how long are you going to brush your teeth for? For as long as you’d like to keep your teeth, right?

You must care for your body or your body begins to degenerate. Your teeth will rot and fall out if you don’t brush them, floss them, visit your dental hygienist for a deep cleaning and get checked by your dentist.

Thankfully our teeth are visible and easily accessible for maintenance.

But our spines are hidden, both on the back side of our body so it’s a little bit ‘out of mind’ but also on the inside of our bodies, where we can’t actually see the bones. This is why it is so important to find a local chiropractor that you are comfortable with and trust, to care for your most important health asset.

Remember, your body can go weeks without eating, days without water, but it can not function for even 1 second without your nervous system. So take care of it… forever!!

Happy St. Patrick’s Day Recipes

Happy St. Patrick’s Day Recipes

Happy St. Patrick’s Day!!

Here are a few green recipes that are super healthy and very green! (and we promise, no green food colouring!)

Breakfast

Green Pineapple Smoothie Delight

To a high speed blender, add:

2 cups frozen pineapple, diced
2 cups kale or spinach
1 whole orange, with peel removed
1 cored and chopped Granny Smith apple
4 ice cubes
water from a young coconut (or 1 cup water)

Fresh Organic Green Smoothie With Salad, Apple, Cucumber, PineapBlend this up and pour into a tall mug. It will taste somewhat tropical with the pineapple, so maybe add a fancy toothpick umbrella for added fun!

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Lunch

Green Rainbow Salad

Wash a whole head of your favourite greens – romaine, leaf lettuce, spinach or kale.

Tear up your lettuce and add to a large bowl.

Add more greens…
avocado
green grapes
diced cucumber
green pepper
brocoli

healthy fresh vegetable salad and forkThen add your rainbow colours…
red, orange and yellow peppers
cherry tomatoes
shredded purple cabbage
blueberries, and raspberries if you have them.

Green Salad Dressing

Squeeze 3 limes into a bowl
add a drizzle of olive oil
a few shakes of salt
a dash of pepper
10 small stalks of cilantro, chopped

Stir this up and pour over your salad. Enjoy!

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Dinner

Green Broccoli Soup

This is my Mom’s recipe she is sharing with us today. It’s quite delicious, so I hope you enjoy it!

Steam 2 heads of broccoli
Peel, chop and boil 2 medium-large potatoes (enough for 1.5 cups of potato)
Chop 2 onions and sauté in frying pan until translucent/golden

Add all of these to a large crock pot and add;

4 cups reduced sodium chicken broth
1/4 cup almond milk
2 tbsp chopped chives (or to taste)
1 tbsp chopped parsley (or to taste)

Top view of a broccoli soup in a white bowl

Use your hand mixer to chop all of your ingredients into a fine, soup-like texture.

Heat in your crock pot on high for 2 hours and enjoy!

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Dessert

Green Fruit Salad

Peel and chop 3 kiwis into bite sized pieces
Core and chop 1 Granny Smith apple
Chop 20 grapes in half
Chop 1/4 honey dew melon
Core and chop 1 green pear
Peel and chop 1 orange

Add all of these to a large bowl and mix. The orange juice will keep the apple and pear pieces from browning and make a lovely, sweet juice to top off your salad bowl. Enjoy!

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Happy St. Patrick’s Day!

‘Biggest Loser’ Host Bob Harper Suffers Heart Attack

Bob Harper has a heart attack

How is it possible for someone who is so fit, so in shape, and eats properly, to suffer a major heart attack?

That is what Bob Harper, celebrity trainer, has just experienced. He is known for his role on The Biggest Loser, as a trainer from 2004 to 2015 and is now the host.

Obviously, not knowing any of Bob’s medical history, it’s hard to say for sure. But a very significant factor for any health issues (for anyone) is how healthy the central nervous system is.

The central nervous system is an information super-highway that flows from your brain to the rest of your body as it is protected by the bones of the spine.

If any of these bones shift out of alignment, it puts pressure on your central nervous system, and your body cannot function and heal at 100%.

Bones shifted out of alignment are called subluxations.

Subluxations cause interference.

Interference causes health issues.

Your body can live for weeks without food, days without water, but not one second without your central nervous system. This is why your skin heals if you get cut, your bones repair themselves if there is a break, and why you recover from a cold or flu bug.

Your central nervous system controls every single function of your body, 100% of the time.

If there are interferences in your central nervous system, i.e. a spinal bone is out of alignment, putting pressure on the messages that are travelling through, it is impossible to be expressing 100% health.

If there are inferences on the nerves that run from your brain, through your central nervous system and out to your heart, your heart is not functioning at 100%.

So, over time, is your body getting sicker or healthier? Yes, it’s getting sicker.

And over time, are you building health or are you building disease? Yes, you’re building disease.

The problem is that often, the very first symptom of heart disease is a heart attack. The thing is, you can eat low saturated fats, exercise daily, meditate and control your stress and be the healthiest possible version of yourself as you can, but if you have subluxations in your central nervous system causing interference, you are simply unable to function and heal at 100%.

The same is true throughout your spine and for every single organ and function that your body does to keep you alive.

For example…
Again, if there are subluxations interfering with the messages that are reaching your digestive organs, it is impossible for them to function properly. This makes way for the development of irritable bowel syndrome, diarrhea, constipation, even Crohn’s and colitis.

These conditions may take the same length of time to develop as heart disease, but their symptoms tend to come on slowly, rather than the very first symptom being a full blown heart attack.

How do you remove subluxations and begin to express health?

Only a trained chiropractor is able to detect and correct subluxations. Having a subluxation-free spine is the foundation of living in a truly healthy body. Find a chiropractor in your area who can remove the subluxations in your spine and help you return to living a full, healthy life!

With Sources from:
http://www.nbcnewyork.com/entertainment/entertainment-news/Biggest-Loser-Host-Bob-Harper-Suffers-Heart-Attack–414878563.html

What is behind your pain?

What is Behind your PAIN?

During my 20 years of practicing Energy Healing I have found one Universal Truth: PAIN means “Pay Attention Inwards Now”

Pain stems from unresolved and unacknowledged repression of emotions. E-motions mean energy in motion. If energy is repressed then dis-ease and pain results. We label these pains Arthritis, Allergies, Anxiety, Angina, Headaches, Migraines, Frozen shoulder, Fibromyalgia, Cancer, Carpal Tunnel… the list is endless.

Pain is just information. Neither negative nor positive, pain is just ongoing feedback, “an indication of our current energetic vibration”. Or an indication of parts of our body that are not in sync with our total energetic vibration.

PAIN lets us know that we have something to discover and resolve. Stressful thoughts, limiting beliefs, worrisome stories replaying in our unconscious mind… these are reflected in your body. Often we inherit them from our ancestors, other times we pick them up from the energy around us, our environment, our media, our families and circumstances. When communication within the body cells is disrupted, we blow fuses, set up handicaps, and our perfect blueprint is derailed.

Your BODY is  your GPS, or rather it has the key to an effective built-in Human Guidance System that unlocks these hidden blocks preventing our mind and soul to communicate effectively. When we experience emotions that don’t feel good, it simply means that we are not in-line with our ‘true’ or ‘higher’ self. Our spirit is the part of us that lives at the top of the Guidance Scale in joy, love and self empowerment.

This is where we embrace the basic spiritual truths that:

We are worthy, deserving, loveable, loving, brilliant eternal BE-ings
and each of us is an important significant part of the Divine plan
we have a miraculous perpetually healing organism we call a body.

Knowing this truth, is not the same as embodying it. I love witnessing my clients RECLAIM their health and life after sessions. I love doing demonstrations and talks (group healings) at corporations and watching employees have ah-ha moments.

Helping people Reclaim their healthy body, by Refreshing their Mind, and Renewing their Spirit keeps me in my energy vibration of truth, joy and awe. We can all attain Complete BE-ing Clarity, if we listen to our body. Are you listening? What is your body saying to you?

The really fascinating truth is that all of this can be reversed and healed. Energy consciousness work is quick, easy and fun, you don’t need to rehash the past, get stuck in the story, or stay in the pain. If you are in pain, explore energy healing … Reiki, BodyTalk, Psych-K, Acupuncture, and other modalities. You will be amazed at the quick results, and love your new found understanding of your Self and your energetic vibration.

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Blog by Guest Author:

01Jessy headshotJessy Morrison

Jessy Morison  has tremendous success in helping those to whom doctors have given no hope of recovery at all to Reclaim their Life, Refresh their Mind, Reclaim their Body, and Renew their Spirit.
A Reiki Master Teacher, BodyTalk & EFT Practitioner, Soul Genesis Facilitator, Founding Member of the Ontario BodyTalk Assoc., and Founding Member of The Whole Life Learning Collective, and Transformational Tuesdays, Jessy is also a  contributing author to “The Joy of an Ex”, Women With Vision Magazine, and Another View Magazine.

You can contact her at
[email protected]
705-241-8680
www.jessymorrison.ca

What is a Meal Replacement Shake and Why are they Pushed on the Elderly?

What is a Meal Replacement Shake?

You’ve seen them advertised on tv. Boost. Ensure. Those meal replacements in a bottle, with elderly ladies jumping on a trampoline or elderly men finishing what looks to have been a marathon, who are just overjoyed with happiness, radiant health and physical activity.

Cut to…. having these shakes be recommended by doctors for patients who are suffering the effects of chemotherapy, and are not hungry due to the poisons being pumped into them, who have no energy to exist, due to the poisons being pumped into them (a topic explored in another blog here!), or for those people living in a nursing home who maybe struggle to eat properly due to denture issues, decreased appetite or various other health issues.

First of all, what is in those meal replacement shakes? Can it even be called food?

It is definitely not food. It is a chemical concoction of food-like substances created in the lab with a whole lot of sugar added to it. They are marketed (very well) to medical doctors, nurses and health aids to recommend to their patients, but it seems the ingredient list is lost in translation.

Here, we break it down. Can you even recognize any of these ingredients as real food?

Ensure Plus® Milk Chocolate

Water, Corn Maltodextrin, Sugar, Blend of Vegetable Oils (Canola, Corn), Milk Protein Concentrate, Soy Protein Isolate, Cocoa Powder (Processed with Alkali).

Less than 0.5% of: Nonfat Milk, Magnesium Phosphate, Sodium Citrate, Soy Lecithin, Natural & Artificial Flavor, Calcium Phosphate, Potassium Chloride, Cellulose Gum, Potassium Citrate, Choline Chloride, Ascorbic Acid, Cellulose Gel, Carrageenan, Salt, Ferric Phosphate, dl-Alpha-Tocopheryl Acetate, Zinc Sulfate, Niacinamide, Manganese Sulfate, Calcium Pantothenate, Copper Sulfate, Thiamine Chloride Hydrochloride, Vitamin A Palmitate, Pyridoxine Hydrochloride, Riboflavin, Folic Acid, Biotin, Chromium Chloride, Sodium Molybdate, Sodium Selenate, Potassium Iodide, Vitamin B12, Phylloquinone, and Vitamin D3.

There are 22 grams of processed sugar in one 250mL bottle.
Processed sugar FEEDS cancer cells. Yet they are highly recommended to everyone who has chosen to take chemotherapy because they HAVE CANCER. Too much sugar can also destabilize blood sugar, lead to sugar spikes and crashes and cause moodiness.

There is also less than 1 gram of fibre in the entire bottle, which is an essential piece of our nutritional needs. It helps to move things through the digestive system and sweeps up toxins as it goes.

The canola or corn oil are both extremely inflammatory compounds and cause a great deal of havoc in the body.

All of the vitamins and minerals that are in the bottle are synthetic, and your body really has no idea what to do with them. Your body likes natural vitamins and minerals from real food, as they are synergistically available to work together in the body. There are many vitamins/minerals that need others to be fully utilized by the body, and Mother Nature provides this for us in REAL FOOD.

There are many artificial ingredients in this bottle which help to create flavour, thickness,  colour and preservatives to let it sit on the shelf for months. All of which cause a host of inflammatory responses in the body.

What should you eat instead?

For people who are suffering ill effects from chemotherapy, or have decreased appetites, or anyone who needs to eat when they may not feel like it, a simple smoothie is the best recommendation.

For example, you could blend up a bit of frozen banana and strawberries with almond milk and that would be a perfectly healing meal (that needs no replacement!)

Or raspberries, blueberries and peaches.

Or strawberries, kiwi and natural peanut butter.

It does not matter what the combination is, as long as the person enjoys the ingredients. There is a much higher chance of them drinking something fruity and palatable than blended green vegetables to start. Meet them where they are at, and if it is a plant based, whole food – throw it in that blender and I really hope they enjoy it!

With Sources from:

https://ensure.com/nutrition-products/ensure-plus#milk-chocolate
https://draxe.com/meal-replacement-shakes/

What Otto Warburg Actually Discovered About Cancer

Curcumin Instead of Chemotherapy?

Curcumin Instead of Chemotherapy

Turmeric is a very powerful spice that dates back as far as 3000BC. It is available as a root or a dried powder.

Curcumin is the yellow pigment extracted from turmeric and it has demonstrated amazing anti-cancer benefits.

There are over 2000 published studies that show Curcumin fights cancers of the breast, prostate, liver, colon, lung, pancreas and many more.

The researchers have shown that curcumin actually causes apoptosis, which is cell death, a natural way for the body to clear out damaged cells. Curcumin has also shown to stop cancer cells from dividing (they divide to multiply and grow into tumours).

Curcumin kills cancer cells while leaving healthy cells untouched.

This is the absolute opposite of mainstream medicine’s chemotherapy treatments.

Tamoxifen, a popular chemotherapy chemical, is classified by the World Health Organization as a known human carcinogen with over 20 side effects.

That means that you would be treating your cancer with a chemotherapeutic chemical that causes cancer.

Is anyone’s head spinning? Mine too.

In what universe would it make sense to treat cancer with cancer-causing agents?

These same chemical agents that cause any quickly multiplying cell, such as the inside of your mouth, the lining of your entire digestive tract, your skin and your hair to be toxified to death.

Thankfully, there are many powerful, natural healing options that do not destroy your health in the process of trying to heal you.

Curcumin is also known for being an effective pain-killer and substitute for many pharmaceutical drugs including aspirin, cholesterol, and anti-depressants.

How to Ingest Curcumin?

Curcumin is fat-soluble, meaning that it is most bio-available when you eat it with healthy fat, (coconut oil, avocado, extra virgin olive oil, etc) and even more effective with black pepper (piperine – phytochemical that gives it its flavour).

You can chop or grate the root and use it in stir fries, soups, stews or use the powdered version in the same way. Add the powdered curcumin to your morning smoothie with some hemp seeds, chia seeds or flax seeds to ensure the curcumin is most absorbable with these healthy fats.

You can also make a Turmeric or Curcumin Tea, which is a very powerful detoxing tea. (recipe below)

If you are using curcumin to heal, prevent and treat disease, work closely with your natural health practitioner to determine dosage, and any possible interactions with other things you are doing or ingesting.

There are free form curcumin capsules available that are meant as therapeutic doses, and have the actual capacity to cross the blood barrier in the brain to release the most healing effects. Talk to your naturopathic doctor about what is best for you.

Curcumin Tea

Add to a pot and bring to a boil:

2 cups of water
1 tsp curcumin powder
1 tsp cinnamon
pinch of clove
pinch of nutmeg
tsp fresh ginger
pinch of black pepper (to help your body absorb the curcumin)

Add to your favourite mug (actually be careful using your favourite mug, the curcumin and other spices can stain)
Raw honey to sweeten
A splash or coconut or almond milk (fat to help absorb the curcumin)

Enjoy!

With Sources from:

The Amazing Cancer-Fighting Benefits of Curcumin


http://www.mamashealthytribe.com/turmeric-powerful-health-bomb-replaces/

Are Toxins Making You Fat?

Are Toxins Making You Fat?

Every day we are bombarded by thousands of chemicals in our environments and lifestyles that have the potential to accumulate in our bodies.

From the cosmetics that are loaded with chemicals that you use on a daily basis, to the pesticides on our produce, various preservatives and lab created additives in any processed food you consume, toxins you are exposed to at work, environmental smog and car fumes on your way to work, cleaning chemicals used at your office or you choose to use at home, the laundry detergent residue touching you all day, and finally the smelly candle you light in the evening to relax after a hectic toxin-filled day can all contribute to weight gain.

How on earth can toxins affect your weight?

Our bodies are brilliant. Every single thing about them is designed to survive. No matter what we put in or on our bodies, the stress we put them under and the activities we motor through in a day, our bodies are continually evolving and adapting to keep us alive.

When toxins find their way into our bodies, we deal with them very systematically. We process them through our liver, kidneys and intestines and move them out! But those that can not be moved out so easily, or if there is a back up in our detox systems, these toxins can be swiftly moved to the outer regions of our body, simply to protect our organs. And these toxins are stored in fat cells.

So, in a way, we can thank our bodies for moving these potentially life-threatening toxins to our hips instead of letting them build up in our hearts. However, those toxins shouldn’t be allowed to stay there forever, so we have to safely move them out, without detoxifying and recycling the toxins through our bodies.

How do we safely detoxify?

1. The first thing to start to detoxify is to stop toxifying yourself in the first place!
• buy organic produce
• swap your cosmetics for natural options from health food store
use vinegar and baking soda to clean (no more harsh chemicals! Really, how dirty can we be?)
• avoid processed foods
• stop using products with lots of fragrance

2. Drink warm water with lemon every morning when you wake up.
This helps to gently stimulate your detox organs and start the detox process of the toxins that built up overnight.

3. Drink more water throughout the day. This loosens up the cells and moves digestion through – a major detox system.

4. Exercise daily! Movement helps everything move. Especially your lymph system which can not move by itself. It needs gravity and our movement to help things run.

5. Eat more fresh fruits and vegetables – as organically as possible
These foods contain immense quantities of antioxidants to help fight against free radicals and other toxins that build up.

6. Talk to your natural health practitioner about herbs, tinctures and essential oils that would be helpful for your personal situation. There are wonderful, natural options to help to gently support your detoxification protocols without releasing all of the toxins at once and causing a RE-toxification situation.

5 Hacks to Upgrade Your Paleo Diet

5 Hacks to Upgrade Your Paleo DIet

There are so many diet plans that you can choose from to follow, but it really comes down to how your body functions best. You know your body and how you function, and how your body feels after eating certain foods.

That’s not to say that you can proclaim “my body feels best on bread and chips” just because your taste buds like it.

This is a real observation about how your body feels after eating meat, or dairy or starches.

It’s time to listen to your body because it’s easier to hear it when it whispers, than when it has to start shouting.

So if you have listened to your body and chosen to follow a Paleo diet, there are a few ways to make it even better.

But first of all, let’s break the Paleo diet down.

A Paleo diet consists of foods that mimic what our pre-agricultural, hunter-gatherer ancestors may have hunted, gathered or foraged for in the wild. Such as a variety of meats and vegetables and a small amount of fruits and nuts. No grains or processed sugar.

Hacks to Upgrade Your Diet:

1. Buy Organic!

Organic foods that are not treated with pesticides and heavy metal toxins contain more accessible vitamins and minerals that conventionally grown produce. They may cost a bit more, but they are definitely worth it. To learn more about the value of organic, check out our previous blog on The Dirty Dozen and Clean 15 here.

2. What Meat are You Eating?

Think back a few million years. Were there abundant sources or added growth hormones, antibiotics or vaccines added to the animals’ feed? I doubt it. So steer clear now!! Choose organic, grass-fed beef, buffalo, free-range chicken, wild caught salmon, elk, venison, etc.

3. Focus on Veggies

Choose a variety of leafy and cruciferous veggies to go with every meal! That means kale, lettuce, spinach, Bok Choy, Celery, Brocoli, Cauliflower, and Brussels Sprouts. Also add in low-sugar fruit, like raspberries, strawberries, blackberries, blueberries, cranberries and Granny Smith apples. These fruits will not spike your blood sugar. Raw nuts and seeds and avocados are great sources of healthy fats.

4. What else are you eating?

Food marketing companies are very tricky – they can put Paleo on just about anything and get away with it! I don’t think that cookies, bread and chips were available in the wild a million years ago, but somehow they have found their way to the Paleo aisle at the grocer. They tend to have excessive amounts of sugar, sweeteners, preservatives and varying degrees of unhealthy additives but fly off the shelves because they are “Paleo”.

I also don’t think that our ancestors had a deli they strolled up to and ordered salami, pastrami or any other nitrate-filled preserved deli meat. Eat real food!!

5. Mix it Up

Who says you have to be purely Paleo every day? Agricultural developments and transportation advancements have allowed for nutrient, vitamin and fibre-rich foods to come along. If your body likes legumes as they are significantly lighter to digest than meat, give it legumes! Or if you like freshly squeezed orange juice in the morning, have at it! Listen to your body and hear what it has to say.

Master The Psychology of the Supermarket

This information is courtesy of bon appetit and the research they have put together from a massive study on how we buy food.

Here, we summarize the most interesting pieces of information discovered about how supermarkets are designed, how and why we buy what we choose, and how it’s all a trap!!

I want you to be aware of these things the next time you go to the grocery store so you can be mindful about why you’re walking the direction you are, what you are choosing to put in your cart (with which hand!) and how many items you are walking past to get to what you actually wanted in the first place!

The five experts who contributed to the original study are:

• BA senior food editor Dawn Perry
• Environmental psychologist Paco Underhill and author of What Women Want: The Science of Female Shopping
• Architect and supermarket designer Kevin Kelley, of the firm Shook Kelley
• The director of the graduate nutrition program at the Institute of Human Nutrition at Columbia University, Sharon Akabas
• Efficiency expert Gwynnae Byrd

• “Upward of 50 percent of what we buy in a supermarket we had no intention of buying as we walked in the door,” psychologist Underhill says.

The average supermarket has 64,000 products (you’d have to eat or use more than 175 different products every day for a year before you tried everything once).

• There are too many choices!! With this vast array of options, our brains overload and instead of the two items on our list, we come out with 20! Marketers are really good at getting us to buy stuff we don’t need.

• The primary goal of supermarkets is to subtly convince shoppers to spend more time inside, to give products more opportunities to fly into your cart!

• Very similar to casinos, it is rare to see many indicators of the time, like clocks, skylights, or even windows.

• Dairy is generally in the back corner—the deepest section of the store, because virtually everyone who walks in has some dairy product on their list. (aka stop buying dairy!! check out this blog for the reasons why!)

• About nine in ten people are right-handed, and a counterclockwise route through the store makes it easier for right-handed people to put stuff in their carts. (really!! can you imagine who studied and realized this!)

• Most stores work better with a counterclockwise circulation pattern because you tend to push your cart with your left hand and pick things up with your right hand.

• Of every ten people who walk through the entrance, only one will go down the soda aisle, so supermarkets hijack shoppers’ subconscious to linger in these aisles, often by literally slowing them down with bumpier or tackier floor surfaces. (or giant bins in the centre of the aisle that need stop lights to navigate)

• It is not a coincidence that brightly coloured, sugar-laden cereals with the new kiddie-cartoon craze is on the shelf at knee level – it’s in the perfect line of sight for a six-year-old kid.

The point of those bite-sized food samples is not only to get you to buy a particular product. It’s to trick your body into thinking it’s hungry. And we all know what happens when we shop hungry!!

These are really interesting points to consider when you are navigating your grocery store. Be aware of these subconscious tricks to get us to buy more, eat more, spend more and consume more and be sure you are only buying what you set out to buy! (Stay in the produce section as much as possible!)

With Sources From:

http://www.bonappetit.com/test-kitchen/how-to/article/supermarket-psychology