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Adrenal Fatigue? 7 Tips to Fight Back Naturally

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adrenal fatigue

Everyone has felt stress at some point in their lives.  That feeling of being so overwhelmed and overworked that you can’t eat or sleep.  Unfortunately, stress has become ingrained in our culture.  We associate it with hard work and success, assuming that we can’t have one without the other.   Though some stress is necessary, we often bite off more than we can chew.  We fail to realize that the more stressed we are, the less efficient we are.  We ignore the negative effects stress has on our bodies but unnecessary stress can lead to a multitude of symptoms including:

  • Adrenal fatigue
  • Exhaustion
  • Anxiety
  • Sleep disturbances

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adrenal glands

What Are Adrenal Glands And What Do They Do?

The adrenal glands (also known as suprarenal glands) are the triangle-shaped endocrine glands that sit on top of your kidneys.  The adrenal glands are hormone producing glands similar to ovaries, testicles and the thyroid.  They are the regulators of your body as they’re responsible for regulating stress responses and play an important role in the maintenance of a healthy immune system.

Adrenal glands are key contributors to:
  • Proper thyroid function
  • Balance of hormones
  • Maintaining one’s ideal weight
  • Stabilizing emotions
  • Controlling cravings

Multiple studies have proven that the health of the adrenal glands will dictate the health and recovery of many types of chronic illnesses.  Since chronic stress is the main cause of overactive adrenals, it’s important that we find a way to control and eliminate stress.

Click here to read, “CFS – Chronic Fatigue Syndrome Symptoms & Natural Solutions”.

Moreover, proper nutrition, adequate rest, and exercise is also very important. Unfortunately, an astounding amount of people suffer from adrenal fatigue due to lifestyle factors that are often overlooked.

What is Adrenal Fatigue?

Adrenal fatigue is a common side effect of stress and has three phases:
  1. The Alarm Phase – when the body is acknowledging stress
  2. The Resistance Phase – when the body is trying to fight stress
  3. The Exhaustion Phase – when the adrenals become tapped out.

Depending the phase a person is in, the levels of cortisol (produced by the adrenals) will range from high or low at different points in the day.  Cortisol levels should be at their peak in the morning.  So, when we wake up we feel refreshed and ready to go.  Alternatively, they should be at their lowest at night when it’s time to go to bed.  Any variation of these levels will affect a person’s well-being.  Especially if stress is experienced for long periods of time.  Hence the last phase being exhaustion.

Click here to read, “Bedtime Woe’s? – 5 Simple Tips For Blissful Zzzz’s”.

Other than exhaustion, additional symptoms of adrenal fatigue include:
  • Excessive perspiration
  • Dark circles under the eyes
  • Cravings for salt
  • Chronic infections
  • Low blood pressure
  • Low blood sugar
  • Muscle twitches
  • Lack of libido
  • Light headed
  • Poor concentration
  • Sleep disturbance (typically waking up between 2-4 am)

So what can you do?  There are numerous natural ways to support the adrenals.

adrenal fatigue

Are Your Adrenals Fatigued?

I see the following scenario regularly in my practice.  A busy mom with a demanding career comes in complaining of;

  • Hot flashes
  • Insomnia
  • Fatigue
  • Loss of libido
  • Inability to lose weight
  • Feeling low

For the last 15 years she has been dealing with;

  • Work deadlines
  • Kid’s sports
  • Homework
  • Cooking
  • Cleaning

She goes from morning to night with little sleep.  Her adrenals are tired but she pushes through the chronic fatigue and insomnia.  She notices other symptoms such as headaches, inability to lose weight, and mood swings.  This common scenario is what many natural health professionals refer to as, “adrenal steal”.

Unable to function properly due to years of stress, the adrenals are forced to steal key hormonal building blocks from other hormones like:

  • Progesterone
  • DHEA
  • Estrogen
  • Testosterone

Hence contributing to hormonal imbalances and a slew of side effects that come with them.  Keeping the adrenal glands in check is the best way for women to avoid fatigue and keep their hormones happy.

How to Fight Adrenal Fatigue

chiropractor

See a Chiropractor – Chiropractic care plays a crucial role in adrenal health.  Physical, chemical or emotional stressors can cause stress on the spine and nervous system.  The goal of chiropractic care is to balance and optimize the entire nervous system contributing to healthy adrenal function in addition to a multitude of other health benefits.

early to bed

Go to Bed Early – You should be sleeping 7 to 8 hours and preferably going to bed before midnight.  Make sure you allow some time to wind down and relax to help your cortisol level lower before bed.

clean eating

Eat Clean – Avoid processed foods and sugar.  Focus on good fats, moderate protein, and tons of veggies that are phytonutrient rich.  You are what you eat, so feed your body the right fuel.

vitamins

Take an Adrenal Support Supplement – Consuming whole, organic foods rich in phytonutrients is great for adrenal support.  However, supplementation is sometime needed to support proper adrenal function.

Beneficial supplements Include:
  • B complex
  • Vitamin C
  • Vitamin D
  • Magnesium
  • Zinc
  • Omega 3 fatty acids

Also beneficial are botanical adaptogens.  They can be taken to help support the adrenal glands throughout the stress response process.

Examples of botanical adaptogens include:

  • Ashwagandha root
  • Rhodiola rosea extract
  • Suma
  • Schisandra chinensis berry extract
yoga, meditation

Exercise – Regular exercise is known to combat stress, which helps to improve adrenal function.  But be aware that if your adrenals are exhausted, intense exercise may be more detrimental than beneficial.  Try yoga or meditation.

Click here to read, “Put A Little Namaste In Your Life”.

cortisol saliva test

Get Tested! – Measuring cortisol levels can help determine adrenal health.  The Cortisol Saliva Test also know as the Adrenal Stress Test, has become the preferred way of evaluating cortisol levels.

A newer test, the DUTCH test, is another method one can use.  The test involves a urine steroid hormone profile.  This measures hormones and hormone metabolites (called conjugates) in a dried sample.

Heart Rate Variability (HRV) technology used by chiropractors, is another way to evaluate stress.  It measures and tracks a patient’s autonomic nervous system state.

Think your adrenals are suffering from adrenal fatigue?  Start by taking an inventory of your life stressors and see which ones you can kick to the curb following the 7 tips above.

What Meat Do You Eat?

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What Meat Do You Eat?

Are you a meat eater? On the paleo diet? Low carb diet? Atkins? A Carnivore?

If you choose to eat meat, there are several things to consider when you weigh your options for the best choice to consume.

Obviously, we want to choose a source of meat that is the least processed – that you can still see fat or bone present – such as a steak, ribs, pork chop, chicken leg or even the whole raw chicken.

Steer clear of the processed meats, such as hot dogs, deli meats, cold cuts, pepperoni, bacon and anything else that you know has undergone some sort of processing to get to its current state.

But when choosing the best meat for you and your family, it goes much deeper than just finding what is available at your grocery store that is the least processed.

Let’s consider for a moment the animals and animal products that we are consuming.

They have taken months or possibly years to get to their full size before slaughter. This gives them plenty of time to eat and eat and eat to grow large enough to be sent to market.

This also gives the animal plenty of time to gather up toxins in their bodies from the food supply they are given to eat when they are conventionally grown. Often, they are being fed genetically modified corn, soy and mixed feed that has been sprayed generously with many doses of pesticides. These pesticides are accumulated in the bodies of these animals and passed on to us when we eat them.

The animals are generally kept in tight quarters with several hundred other animals and can easily pass germs around to one another. This means that there is often antibiotics added to their food supply to control illness among the population. This is also passed on to us when we eat them, not to mention into the ground water supply from their excretions.

For these reasons and many others, it is important to choose meat that has been naturally raised to ensure that your family is getting a high quality product. When animals are raised in their natural environment and eat their native diet, they naturally produce meats that are higher in minerals, essential fatty acids and vitamins. 

Look for labels such as:

• organic
• grass fed
• free range
• pasture raised
• wild caught
• antibiotic free
• GMO free

The best place to find the highest quality meat for your family are directly at organic farms, Farmer’s Markets, and health foods stores in your community. Talk to the famers, the producers and associates to purchase humanely raised, and as-organic-as-possible animal products. 

Including animal products in your diet can add variety to your diet and provide you with essential vitamins and minerals if you are mindful of selecting high-quality products. Pairing meat with a salad and lots of colourful vegetables can make a great meal filled with the nutritious fuel your body needs to function at its best.

The Brain Adjustment: The Shift You Must Make For Your Health

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The Brain Adjustment

When it comes to health, most everyone understands that it affects every part of life and so the desire is for more and better health.  What most people don’t understand is that every part of life affects health – that health and life are intimately linked.

See, going on a diet generally isn’t good for your health and the reasons are likely many.  For starters, let’s consider the first 3 letters – die… but with jokes aside, the main reason is that they are usually time bound.  One might say for example, “I’m going to eat a certain way until I get to a desired weight,” but once the weight target has been reached they will likely revert back to their previous lifestyle and almost invariably more weight “climbs” back on. 

This is largely because we as a society have become so near sighted and confused cause with effect.  We view symptoms like excess weight, pain, poor flexibility, even cancer as problems that need to be treated rather than symptoms of an underlying approach to living (the cause).  We are far too caught up with how we feel right now, giving little thought to what we’ve done to get there and where this current approach to life is taking us – are you regularly taking some time to consider your trajectory?  Quite frankly, we are becoming less and less responsible – less and less able to respond most effectively to the stressors and strains that all of us face in this life.

Take for example the world’s fastest growing chronic degenerative disease; type II diabetes.  In a nut shell, here’s how it’s caused: a person is consuming excess carbs and sugars so their pancreas produces insulin to convert it to fat and store it. As the excessive consumption of carbs and sugars continues more fat is stored and when their body (that is the amazing innate intelligence flowing through the nerve system) recognizes that they are too fat, it reduces their insulin sensitivity to stop more fat being stored because it doesn’t want the body to be any fatter (this is a protective mechanism just like pain is a warning to protect from further damage).  What most people do, rather than take responsibility and reduce carbs and sugars, is go to their medical doctor who prescribes insulin to help their body store more fat, meaning they take pills or injections to help them get fatter which is the reason the insulin sensitivity is reducing in the first place!

If we want to be healthy we need to be responsible and this requires self discipline – the proverb “A man without self-control is like a city broken into and left without walls.”  This is so true when it comes to health.  Optimal health requires taking a proactive approach to optimizing each area of our lives because we all come under attack from the 3 Ts (toxins, thoughts and trauma) right throughout life.

This makes sense yet why aren’t we as a society more proactive?  We’ve lost or allowed our VISION to be taken from us.  Without vision people will go with the flow and when a symptom or sickness arises they may take a healthier approach to life to get rid of it but that is an ‘away from’ motivation.  As soon as they are ‘far enough away’, there is no motivation to keep on with this healthier approach and they go back to their old way and often end up in a worse state.  Another proverb that rings true “without VISION people perish.”

So the key for health is having a VISION for your life!  Here are some examples; enjoying life with your grandkids, playing golf/tennis when you are 80, serving your community in your retirement or travelling the world if you want to.  Having a vision will enable you to do the less desirable thing and forgo the instant gratification (eat more of the spinach and less of the ice cream) and achieve a much greater reward.  Having a VISION, with targets along the way and a plan to carry you through is vital for the best life.  A final warning, the quick fix is far more costly… consistency is the driving force behind positive change and remember, your health will never exceed the VISION you have for your life!

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Blog by Guest Author:

Dr. Thomas EganDr. Thomas Egan – Gonstead Chiropractor.

Established Peninsula Chiropractic that is now located on East Main Street in Welland in April 2013 – a patient centered family practice with a loving caring team consisting of Lisa, Melissa and newest addition Jessica.  Lives in Welland with his wife Sarah, 1 year old son Malachi (who is brother of a yet to be determined boy or girl).  Born and raised in Australia and from there graduated as a chiropractor in 2004 from RMIT.  Practiced in Melbourne until 2013 before migrating to Welland, Canada.  Has been practicing the Gonstead method since July 2000 (half way through 1st year university) – a method geared around getting to the root cause of the problem and making the most specific correction/adjustment toward normal (vastly different from a manipulation) to help the person get as good as possible as quick as possible and doing it in a way that helps them stay that way for as long as possible.  Believes chiropractic, when applied in the most principled way, is gospel re-enactment on a physical level pointing to the ultimate adjustment given by Jesus who restores the relationship between the head (God) and the body (us). 

You Can find Dr. Egan at:
[email protected]
727 East Main Street Welland, ON. L3B 3Y5
www.peninsulachiropractic.ca
https://www.facebook.com/PeninsulaChiropractic

 

Become a Fat-Burning Machine

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Become a Fat-Burning Machine

Today’s society has taught us the foundational habits that put us on the fast-track to obesity, chronic illness, disease and a shortened lifespan. One of the most dangerous habits practiced by nearly everyone you know and very likely you too, is poor nutrition. Ouch! But it’s true… Read on!

Our culture has fostered in each of us eating habits that has made us a society of heavy carb-consumers, carb-burners, carb-cravers and fat storers! And it’s these habits that have set the stage for many of the devastating plagues of the day – namely diabetes, heart disease, cancer and as a result, a shorter life.

So what does this have to do with burning fat and becoming a fat burning machine?

Everything! Yes, how we eat has literally programmed our bodies to crave fast fuel carbohydrates as our predominant fuel source and subsequently for many, to store fat on our bodies at an alarming rate.  And we hate it because it makes us look and feel crappy. Possibly the most upsetting reality is that many of the  ‘experts’ have literally taught us it’s the right way to eat to be healthy.  Well, not if you look at the science. In fact, research has shown countries who consume the highest percentage of fat, particularly saturated fat have been shown to have the lowest risk of heart disease! It’s the exact opposite of what we’ve been taught.

Truth be told, it’s very simple — you burn what you eat. If you keep eating sugar (carbohydrate)  you’re going to burn sugar and sadly you’ll store the excess as – you guessed it!   FAT!   But if you consume more fat, much more fat – particularly healthy fats, you’re going to teach your body to preferentially burn fat as it’s primary fuel. And it’s not just the fat you ate at dinner, but also that unwanted body fat will start to burn away too. If there was a secret to this then that’s it. If you want to burn fat, you have to eat fat. Eating fat does not make you fat, in fact, it’s quite the opposite. Eating fat makes you an efficient fat burner. It can actually make you leaner. Not only that, healthy fats are crucial for many body processes not the least of which is your brain function. In fact, your brain cannot function properly without fat. 

All the while, many nutrition ‘experts’ still tell us to eat a low fat diet to stay lean and avoid cardiovascular disease and outright heart attacks. Unfortunately the science just doesn’t support that. Not only that, but observation and experience doesn’t support that either. After decades of avoiding fat we’re more overweight, even obese than ever before in history and cardiovascular disease is still the number one killer with the incidence going up, not down. What we’re doing is not working.

The next logical question would then be, ‘What kind of healthy fats should I be eating?’

Some of the best sources of healthy fat are avocados and avocado oil, coconut oil, olive oil (but olive oil not heated to boil or smoke point), butter from grass fed (pastured) cows, MCT oil and organic pastured egg yolks are a great place to start. Healthy omega 3 fat sources (that are essential for optimal brain health) would be flax seeds and flax seed oil, and fish oils, particularly sardines, anchovies, salmon or krill oil. Fats to avoid would be the trans fats in margarine, vegetable shortening, and partially hydrogenated vegetable oils. Avoid these like the plague. Run, hide and be very afraid! They’re dangerous to your health. If you’re going to be consuming more fat, eating the right kind of right fat is key.

So now we know which fats to choose, the next question is how much fat do we need.

Although the simple answer is more, the latest science recommends that healthy fats should comprise anywhere from 50 to 85 percent of your overall energy intake. That is easily 2-4 times what that we’ve been told to eat!  So definitely more. However, remember that fat is higher in calories but small in terms of volume so when you look at how much space it takes up on your plate, the largest portion should still be vegetables.

At the same time, it’s a good idea to cut back on those unhealthy carbohydrates – namely bread, pasta, cereal and baked goods, not just the obvious — cookies, chips, bagels, and  french fries, sugar and sweets – the blatant no-no’s. Also avoid processed or added fructose, particularly high-fructose corn syrup which is staple in nearly every soft drink out there today. Do your body a favour — Read labels!

But remember, everybody is different and unique in their exact needs. While making the move to a diet that is higher in healthy fat, proportionately lower in carbohydrates and moderate in protein will make huge health strides for the vast majority of people, our specific needs are individual so it’s important to know there’s not an exact ratio that’s perfect for everyone. Getting to know how your body runs best can be measured with various tests, but also by how you perform and feel.

So if you’re like nearly everyone out there today that wants to become that fat burning machine to shed that excess body fat and body weight, while at the same time significantly lower your risk for conditions like diabetes, heart disease and cancer, you’ll want to strongly consider upping your intake of healthy fats and and proportionately cutting back those unhealthy carbs. It truly can be the formula for you becoming a fat-burning machine, a you that is efficiently losing weight, feeling great and living a longer, healthier life.

Blog by Guest Author: 

Dr. Mark FoullongDr. Mark Foullong has prided himself for over 20 years in delivering the highest quality of health care to Orangeville and surrounding areas.  Dr. Mark graduated with honours from Canadian Memorial Chiropractic with a 4-year Doctor of Chiropractic (D.C.) degree.  Prior to that, his studies were in Honours Biochemistry at McMaster University in Hamilton, Ontario.  Because of his passion in helping families maximize their health and well being and also his love of children, he further completed 1 year of specialized training in Paediatrics granting him Fellowship status from the International Chiropractic Paediatrics Association (F.I.C.P.A.).  He does what he loves and loves what he does.

Dr. Mark has been in private practice in Orangeville since 1995.  He has built, and now alongside Dr. Trevor Middleton and Dr. Jess Willox, run the largest Chiropractic practice in Dufferin County.  Dr. Mark and his team constantly strive to be the best they can for their patients and to stay on the cutting edge of the latest technology and information in health delivery.  As such, the team is involved with regular continuing education and training.  They travel thousands of miles and spending hundreds of hours every year to remain the health leaders in their community and their profession.

Find Dr. Mark Foullong at: 

web:  www.orangevillechiropractor.com
facebook:  @dufferinfamilychiropractic
Twitter:  @OvilleChiro
Youtube:  Orangeville Chiropractor – Dufferin Family Chiropractic
Instagram:  @Orangeville_Chiropractor

Healthy Summer Recipes

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Healthy Summer Recipes

Summer is on its way – can you feel it? I certainly can. That warm breeze pouring in my windows has me on the edge of my seat for summer salsas, delicious salads and refreshing mocktails.

These are my favourite recipes right now!! I’ve personally created them and tested them with many family members, and they’re all a huge hit!

Here is your It’s-Almost-Summer-Let’s-Celebrate Recipe Compilation…

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I Feel Like I’m at the Beach Tropical Mocktail

To your high speed blender, add…

3 peeled oranges (leave them whole)
2 cups frozen pineapple chunks
5 large frozen strawberries
1 frozen banana
1.5 cups water
6 ice cubes

Blend and serve!! Enjoy this kick of immune boosting vitamin C, fat busting bromelain and packed in nutrients from these superfoods!

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Sweet and Spicy Summer Salsa

To a medium sized bowl, add…

1 chopped mango
2 chopped roma tomatoes
1/2 red onion chopped tiny
1 chopped avocado
1/2 chopped jalapeño pepper
1/4 tsp sea salt sprinkled over it
Then add juice of 1 lime (which will disperse the salt throughout)

Stir well and enjoy as a side to barbecued chicken, with as-healthy-as-you-can-find-or-make nacho chips or as a dip for vegetables.

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Summer Spinach Raw Vegan Caesar Salad

To a large bowl, add…

1 bunch shredded organic baby spinach
1/2 head of red leaf lettuce (or romaine – choose your favourite! This adds texture and different green nutrients)
1 sweet pepper – choose your colour and chop
1 roma tomato – chopped
1/2 cucumber – chopped
1 bunch of grapes – sliced in half

Raw Vegan Caesar Dressing

(Ditch the store bough chemicalized, food-like dressing and make your own!! This literally tastes IDENTICAL to Caesar dressing, it’s SO delicious!)

To a high speed blender, add…

1/3 cup raw cashews
2/3 cup water
2.5 tbsp fresh lemon juice
1/2 tsp garlic powder
10 shakes sea salt
6 shakes pepper

Let this soak for 15 minutes before blending to allow cashews to soften and make the recipe creamy. Pour over your salad bowl, mix and enjoy!

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How to Detoxify without Retoxifying Your Body

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How to Detoxify without Retoxifying Your Body

Everywhere you turn, you hear about detoxifying your body. But what are you not being told?

What do you need to know to detoxify safely without re-toxifying your body?

You can think about it like you would a traffic jam. There are potentially hundreds of cars trying to make their way down the highway but there are only three lanes and when you have so many more vehicles than there is room for on the road, you end up in chaos.

So what happens is that when you are adding in intense detoxification methods, it can sometimes wreak more havoc on your body than if you had just left things alone. So the answer to not re-toxifying your body starts with a very gentle process of a gentle detox.

The main forms of detoxification for your body are through your intestines, kidneys, lungs and skin.

Intestines:

Your intestines rid you of food toxins that you are finished pulling out the nutrients from. This is also a place that bodily toxins are dumped for removal. But often, your digestion can be sluggish from eating too much meat, grains and dairy products. (You should be pooping at least twice per day… if you’re not, you can be sure that you have serious toxic build up in your digestive tract). So the first thing we need to do to start a gentle detoxification is to start moving out those old toxins that are stuck there before we start delivering a whole bunch more toxins for it to process and be overloaded.

Start by increasing your water intake – and add lemon to it to add a bit of a added clean-up assistance. (I love to peel a whole lemon and throw it in my high speed blender with a litre of fresh water, and then strain it to remove the tiny pit pieces that break apart). This will help to start gently encourage movement of toxins out of your intestines.

Then start adding in more fibre to keep your intestines moving. The fibre acts like a broom and sweeps up the toxins and helps to move them out. The best forms of fibre are fruit and vegetables! Eat more than you ever have before!

Kidneys

Your kidneys filter your blood continually, all day long, and never rest. They pull toxins from your blood supply and deliver them to your bladder to be removed from your body in your urine. So yes, you guessed it! More water! 3-4 litres per day and more if you are super active.

Lungs

Your lungs are always delivering fresh oxygen to your body, but they also help to expel toxins on the exhalation. So take a few moments several times through the day to do some deep breathing exercises. AND move that body!! Breathe hard, make it work and make it sweat! We were built to move.

Skin

We chatted about moving that body! Your sweat will help to move toxins out of your body, so try to get some joyful movement into your schedule every day.

Additionally, dry skin brushing is an excellent way to encourage the release of toxins from your skin by using a natural hair bristled brush and very gently brushing your skin from the bottom of your body toward your heart. And from your hands and arms to your heart as well. Use gentle strokes or circles. The keyword is GENTLE – your lymph drainage system is extremely fragile and can only respond and pump the lymph when its movement is gently encouraged.

Master The Psychology of the Supermarket

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This information is courtesy of bon appetit and the research they have put together from a massive study on how we buy food.

Here, we summarize the most interesting pieces of information discovered about how supermarkets are designed, how and why we buy what we choose, and how it’s all a trap!!

I want you to be aware of these things the next time you go to the grocery store so you can be mindful about why you’re walking the direction you are, what you are choosing to put in your cart (with which hand!) and how many items you are walking past to get to what you actually wanted in the first place!

The five experts who contributed to the original study are:

• BA senior food editor Dawn Perry
• Environmental psychologist Paco Underhill and author of What Women Want: The Science of Female Shopping
• Architect and supermarket designer Kevin Kelley, of the firm Shook Kelley
• The director of the graduate nutrition program at the Institute of Human Nutrition at Columbia University, Sharon Akabas
• Efficiency expert Gwynnae Byrd

• “Upward of 50 percent of what we buy in a supermarket we had no intention of buying as we walked in the door,” psychologist Underhill says.

• The average supermarket has 64,000 products (you’d have to eat or use more than 175 different products every day for a year before you tried everything once).

• There are too many choices!! With this vast array of options, our brains overload and instead of the two items on our list, we come out with 20! Marketers are really good at getting us to buy stuff we don’t need.

• The primary goal of supermarkets is to subtly convince shoppers to spend more time inside, to give products more opportunities to fly into your cart!

• Very similar to casinos, it is rare to see many indicators of the time, like clocks, skylights, or even windows.

• Dairy is generally in the back corner—the deepest section of the store, because virtually everyone who walks in has some dairy product on their list. (aka stop buying dairy!! check out this blog for the reasons why!)

• About nine in ten people are right-handed, and a counterclockwise route through the store makes it easier for right-handed people to put stuff in their carts. (really!! can you imagine who studied and realized this!)

• Most stores work better with a counterclockwise circulation pattern because you tend to push your cart with your left hand and pick things up with your right hand.

• Of every ten people who walk through the entrance, only one will go down the soda aisle, so supermarkets hijack shoppers’ subconscious to linger in these aisles, often by literally slowing them down with bumpier or tackier floor surfaces. (or giant bins in the centre of the aisle that need stop lights to navigate)

• It is not a coincidence that brightly coloured, sugar-laden cereals with the new kiddie-cartoon craze is on the shelf at knee level – it’s in the perfect line of sight for a six-year-old kid.

• The point of those bite-sized food samples is not only to get you to buy a particular product. It’s to trick your body into thinking it’s hungry. And we all know what happens when we shop hungry!!

These are really interesting points to consider when you are navigating your grocery store. Be aware of these subconscious tricks to get us to buy more, eat more, spend more and consume more and be sure you are only buying what you set out to buy! (Stay in the produce section as much as possible!)

With Sources From:

http://www.bonappetit.com/test-kitchen/how-to/article/supermarket-psychology